The Low Carb Program has been awarded the Positive Social Impact Award at the Lloyds Bank National Business Awards UK 2016.Judges stated: "We we're highly impressed by the sustained and effective positive social impact. They evidenced clear and growing social impact in one of the most important health and social issues of our day.
"Using innovative, engaging but simple behaviour change and digital strategies, they combine customer engagement, use of data and mobile alongside both academic, charity and health partnerships, saving NHS budgets, and saving lives."
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